By adopting fans several and demographics, striking a balance between consistency and adaptability and taking the time to become customers Lego has found a method to keep its interlocking bricks in the hands of millions. It’s a model that other companies should certainly follow, says McKee.

To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection why play with lego of wooden gadgets. It had not been until the following years that they commenced using a new plastic-injection rounds machine to create plastic bricks, which before long gave them an advantage more than their competition in the booming post-war market.

In 1949, they launched producing the bricks with studs built in to enable them to bind together. It was a key version, making the bricks a lot more stable and durable. Later, in 1958, they produced a major improvement with the launch of what is known simply because the “stud and coupling system”, which usually ensures that every single Lego brick fits with any other stone. These two vital iterations are why Seglar sets generated 40 years ago still interlock seamlessly with those made today.

Through the years, Lego includes kept its finger over the pulse of pop way of life by partnering with big-name franchises such as Star Wars and Harry Potter. It has also accepted the community of adults which have been fans of the trademark, known as AFOLs (Adult Enthusiasts of Lego), with a choice of sets like the Back to the Near future DeLorean time machine and a set of female Nasa researchers.